We are distributors and/or direct importers for the majority of the brands we carry, but we choose not to resell these brands through retail stores.

Instead, we sell directly to customers like you while bypassing the store, using a direct pricing model.

This is the reason that the prices you see on our site for the watches we carry are highly competitive with most "negotiated" prices you would find from a retail store.  We believe in showing our best price on the site such that everyone benefits from that price.